Always up-to-date analyses and publicly available examples for business research and its application
Analyses and examples of research projects, as well as idea-starter materials. Read more about various interesting topics here. The analyses are continuously updated.

The shifting center of gravity of the automotive industry worldwide
Asia has firmly established itself as the global powerhouse of motor vehicle manufacturing, expanding by an impressive 113% over the past two decades. This surge has been

How did Chinese cars (especially electric ones) strengthen their presence in Europe?
The expansion of Chinese cars in Europe, especially electric vehicles, has been developing for years, although it has recently become much more visible due to

Long-term production and sales trends in the European automotive industry
The European automotive industry has faced a series of setbacks over the past decades. The first major shock came with the 2008 global financial crisis, after

Growth of the motorization rate in Romania
The number of cars has been increasing over time, which is reflected in the motorization rate, a measure of the number of passenger cars per 1,000 inhabitants.

Trends in the growth and aging of passenger cars in use in Romania
Passenger cars provide comfortable and flexible mobility, but they represent the most expensive consumer good in many Romanian households. The number of passenger cars in Romania has

Passenger cars in use and motorization rate in Europe
The European passenger car fleet is largest in Germany, with almost 50 million cars in use in 2024, followed by Italy and France. After the Volkswagen
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